Landing pages for ecommerce brandsPerformance-based landing pages for ecommerce brands
Test the page.Not just the ad.
Landing page variations and the ads that feed them, tested against your current page. $0 upfront.
Blister-free miles, or your money back.
One ad · traffic split 50/50
A · Your current page
New season. New trails.
Shop allB · Matched landing pageWinner
Blister-free miles, or your money back.
- Merino blend, stays dry
- Seamless toe
- Reinforced heel
1 pair
$24
3 pairs
$58
6 pairs
$99
Free shipping · 60-day returns
Conversion rate
2.1%
Conversion rate
3.4%
Illustrative split test with a fictional brand
The click is the easy part.
Meta is good at finding buyers. Whether they buy depends on where you send them. A homepage built for browsing asks a ready-to-buy visitor to start over. A landing page built for one offer picks up exactly where the ad left off. That’s the gap we test.
It says what the ad said
The headline repeats the promise that earned the click, so nobody has to hunt for the offer they came for.
One offer, one next step
No menus, category grids or side quests. Everything on the page moves a visitor toward checkout.
Built for the thumb
Paid social is mostly mobile. Pages load fast and keep the offer and the buy button within easy reach.
We Build. You Test. We Both Win.
Brand
Your brand
Monthly Meta spend
$10k–$25k
Black Friday offer
30% off sitewide
01
Apply
Tell us about your brand, current advertising performance, and Black Friday goals.
- Black Friday bundlesTrailmark60-day trial
Blister-free miles, or your money back.
Try a pair02
We Create
We build landing page variations around your products and offers, plus the static ads that send them traffic.
- Live
Ad account
Yours
Daily budget
Set by you
03
You Test
Approved pages run against your current page, through your existing ad account and your brand’s media budget.
Goal met
Fee earned
Goal not met
$0 fee
04
Pay for Performance
You only pay creative performance fees when the work meets the success conditions established before testing.
Your ad spend stays yours. Campaigns run in your own ad account on your own payment method, at budgets you set. We never bill you for media.
Turn More Clicks Into Customers.
Purpose-built landing pages to test against your existing website, with a focus on conversion rate, customer experience, and campaign performance.
- Product landing pages
- Promotional offer pages
- Black Friday pages
- Bundle and quantity pages
- Comparison pages
- Mobile-first experiences
- 01The offerPercent off, dollars off, bundles or a gift.
- 02The opening promiseHeadline and hero that match the ad.
- 03Page structureStraight to buy, or objections first.
- 04Proof and its placementReviews, guarantees and comparisons.
Merino hiker · cushioned
The hiking sock built for the last mile.
- Merino blend that stays dry
- Seamless toe, reinforced heel
- 60-day blister-free guarantee
1 pair
$24
3 pairs
$58
Save 20%
6 pairs
$99
Save 31%
Merino
Temperature-regulating
Seamless
No toe rub
60 days
Guarantee
Sample landing page for a fictional brand.
And the ads that send the traffic.
Every landing page is paired with static Meta ads written to match it — same promise, same offer, same look — so the test measures the page, not a mismatch.
See ad creativesBlister-free miles, or your money back.
Buy 2 bags, get the third free.
Early access opens Thursday.
Sample creative concepts for fictional brands.
Stop Paying for Creative That Might Work.
Traditional creative production charges you for the deliverable. We take a different approach: we create, test, and get compensated based on agreed performance outcomes.
Traditional Agencies
- Upfront production fees
- Retainers
- Limited revisions
- No direct financial alignment
DIY Creative Testing
- Your team’s production time
- Creative bottlenecks
- Slow iteration
- Internal resource demands
PaidAds.dev
- $0 upfront production
- New landing pages and creatives
- Performance-based compensation
- Aligned incentives
Typical arrangements. Every agency and in-house team works differently.
If It Doesn’t Perform, You Don’t Pay Us a Performance Fee.
You’re not buying a fixed package of deliverables. You’re joining a performance-based testing program: we put our time into the work, you put it in front of your customers, and we only earn when it does what we agreed it would.
No Upfront Production Fees
We create eligible assets at our expense.
Transparent Performance
Results are measured against agreed campaign objectives and attribution rules.
Shared Upside
When qualifying performance is delivered, we participate in the value created.
Performance fees, qualification criteria, attribution methodology, test budgets, and commission periods are established in each partner agreement. Advertising spend remains the brand’s responsibility.
BLACK FRIDAY PARTNER PROGRAM
Your Next Winning Campaign Could Start Here.
We’re opening a limited number of Black Friday partnerships for ecommerce brands ready to test new landing pages and advertising creative.
- Initial creative development at $0 upfront
- Custom landing pages for your offer
- Matching static Meta ad creatives
- Tested against your current page
- Agreed performance-based fees
- Direct visibility into test performance
Questions, answered.
Something else? josh@kolb.co
Is it really free?
There’s no upfront creative production fee for approved partners. You remain responsible for your advertising budget, and qualifying results may generate performance fees under your agreement.
How do you get paid?
We agree on clear performance-based compensation terms before testing begins. These may vary depending on the asset type and campaign.
How does a landing page test work?
We send the same ad traffic to your current page and to our variation, then compare purchases or revenue per visitor over an agreed window. Because the traffic is identical, the difference comes from the page.
Where do the landing pages live?
It depends on your store and platform. We agree on the setup with you before anything goes live, so the test is clean and nothing changes on your site without your approval.
Do you make the ads too?
Yes. Every page is paired with static Meta ads written to match it, and we can create standalone ad creative as well.
Do you manage my advertising account?
Initially, brands retain ownership and control of their accounts and budgets. We coordinate the agreed creative testing process with the appropriate access and permissions.
What if the pages or ads don’t perform?
If the agreed performance criteria aren’t met, no performance fee is earned under that test. Your brand remains responsible for any advertising spend it authorized.
Which advertising platforms do you support?
The initial focus is Meta advertising, including Facebook and Instagram.
Do you work with every brand?
No. We review applications to identify brands where we believe we can establish a useful, measurable test.
Who owns the creative?
Usage rights and ownership are set out in your partner agreement, and agreed before any test begins.
Black Friday Is Coming. Let’s Make It Count.
Get new landing pages and ad creatives without paying upfront for production.
Apply Now